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Monday, January 5, 2015

COMPETITION? Forget About It!

RULE# 345 in BUSINESS: COMPETITION - Forget about it. There will ALWAYS be people, companies, etc vying for the same money, clientele, or crowd you may be seeking but you need to stop WORRYING about them. You know they're around but they should be NON - FACTORS. Why? Because if you are focused on your , product, marketing, growth, and success then it really should not matter. You will always hear rumors / whisperings about what the "next man" is doing, in fact, you will see it in their advertisement and promotions, but instead of being mesmerized by their productions and profit, you should be using it as an incentive to improve your own. I have NEVER worried about what others are doing when it came to my events and projects, in fact, I have had so many try to emulate or try to figure out my business style or plan, it often keeps me amused. People have told me that it would be easier to go down Alice In Wonderland's rabbit hole than try to follow or figure me out. I have to agree, because in truth, even I don't know what kind of "mad creation" will be developed / implemented in "my lab" from year to year but it will ALWAYS be quality, innovative, and entertaining. And THAT is what YOU must do. Find your OWN niche. Create your OWN plan. Go at your OWN pace. But, lastly, be consistent and true to yourself and your customers. Remember, what YOU do I may not be able to accomplish and visa versa, but it doesn't matter. The only true factor, in business, is that we do as we say and finish what we start. Everything else, will eventually, fall into place.

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