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Monday, July 21, 2014

Toss the Superwoman cape, ladies. You don’t need it. ~ by Gina Blevins

Originally printed in the November 2013 Edition of Evolution Magazine

Laundry, cleaning, grocery shopping, doctor and dentist appointments can be a full time job! Layer in birthday parties, extracurricular activities like dance, gymnastics and church and you officially have and you have taken on a side job too.  Being the mother of a nearly 2 ½ year old, high energy, very advanced toddler makes for a full life and never a dull moment.

Before there was Tallis and her wonderful father Alfonso, there was just me: Gina.  I was fully dedicated to my career.  As an operations and process improvement professional with more than a decade of experience managing complex customer interactions and providing high touch consumer affairs for multiple Fortune 500 companies, I already had a hectic and very full life.  No stranger to 12 -16 hour days on a regular basis, I built my life around my very successful career.

Then along came Tallis!  Everything changed for me at the age of 35. There was this wonderful, beautiful,
fully dependent baby girl, and those first 6 weeks were awesome!  100% dedicated to the care and loving of my unexpected blessing, I was on cloud 9! When Tallis was 7 weeks old, I picked up my briefcase and laptop and headed back into the office, something I had done day in and day out for more than 10 years, yet now something was different. For the first six months I struggled to reengage in my career.  Although fulfilling all of my responsibilities and performing equal to my colleagues, my heart was no longer in it.  I spent months soul-searching and asking myself “Why?” It seemed surreal to me; my career had always brought me so much joy, but now it was just a job, a 9-5, a pay check.

Realizing that I was experiencing a transition, I set out to alter my mindset and find a work-life balance that worked for me and my family. Partnering with Tallis’s father, President and Founder of Alfonso Todd & Associates and Prolifick Media, I threw every spare moment into his business.  My role is supporting event planning, coordination, and web design, overseeing the technical aspects of his complicated media business.  I do all of this while still managing a high-stress, highly visible career and a family life.  Working alongside Alfonso every night, partnering and delivering for our clients was uniquely empowering for me and rewarding for the business; Alfonso Todd & Associates and Prolifick Media were growing and requiring more and more attention. Having spent my entire career working with Fortune 500 companies, catering to and delivering for the small business owner was rewarding in a way that I never had imagined.  Over time, my creative juices, my fire and passion for my career re-ignited and before I even realized it my career was on fire again.

This created another transition; now finding myself with two full-time jobs, a rambunctious 2 year old and a home life to manage, I was at a crossroads.  Something had to change, change being the key word because I was determined to not sacrifice the quality and quantity of work I supplied.  In this transition I realized something that became imperative to my ongoing success: I was not ever going to be, nor am I required to be Superwoman.  It is okay to ask for help, set expectations and still deliver quality product on time. 

Newly empowered to fail at being Superwoman, I became a better communicator.  It’s okay to shift priorities. It’s okay to rely on your partner or spouse, colleagues and friends.  There are days that your child can’t be your number one priority in the traditional sense of the phrase and that is OKAY.  That’s what your partner/spouse and family is for.  It’s okay to let your child be his/her father’s number one priority for a day while you manage through a crisis at work. This was the toughest transition of all for me: communicating with Alfonso, my colleagues and peers at work; being able to set expectations and boundaries that differentiated my personal and professional lives.  Success in doing this ultimately relied on the following key elements:

·         Setting expectations that you are walking out the door at 5pm regardless of what’s happening on set days per week. 
o   Alfonso and I keep a schedule of Monday and Wednesday he picks up Tallis and on Tuesday and Thursday I pick up Tallis with alternating Fridays.  Both Alfonso and I do have the flexibility in our schedules to rely on each other if that has to change.  However, generally speaking everyone knows I am walking out at 5pm on Tuesday and Thursday and can be reached via mobile phone after that.
·         Making yourself available fully after hours is imperative.  
o   If you have to walk out the door at a set time, you don’t have the luxury of drawing a hard line of “don’t call after 6PM.”  I make myself available all hours and on weekends. (I have been known to schedule meetings on a weekend myself).  I have found that generally peers, colleagues, subordinates and even superiors are respectful of my time unless something is truly urgent.
·         Managing your value quotient.
o   Having learned that you are only as good as your last success, I end each day evaluating the value I have brought to my organization and preparing to create additional value the next day. Having for years been caught up in “tasks” which are a necessary evil, I have transitioned to daily management of my value quotient to the organizations I support, including my family.

Managing 2 careers, a family, relationships and life in general can be a daunting task; each day priorities
shift.  Each new challenge creates energy and passion for what I do.  You can find your work-life balance too: start with handing in your Superwoman cape;, you don’t need it.  What you do need are boundaries, flexibility and a daily value quotient evaluation.


Gina is a results-oriented business professional with over 14 years in the marketing, customer service, consumer affairs, sales and pharmaceutical industries working with Fortune 100 and 500 companies. Learn more about her on LinkedIn http://www.linkedin.com/in/ginablevins/ and visit www.epicenterus.com

Tuesday, July 1, 2014

The REALITIES of BUSINESS.... by Alfonso Todd








Everyday The Epicenter is contacted by people with new business ideas/events who desire to utilize our marketing/promotional services and few are from Allentown, PA (our base of operations) originally. Many are coming with this creative mindset due to the "gold rush" or "renaissance" momentum that "A-town" has been exuding for the past year or so. Now, in all honesty, these are not the desired corporate or Fortune 500 business  the "powers that be" are hoping to attract when it comes to our fair city; these individuals/groups are entrepreneurs with vision, upstarts, and limited budgets, which in my opinion, are just as valuable. (Those world-wide conglomerates have to start from somewhere). 

The downside is that many pre-existing businesses that have weathered the storm of Allentown's depression are feeling the squeeze due to needed upgrades, local politics, or just lack of relevancy. 

 I have spoken to numerous surrounding business  owners about  the promotion of their establishments for a while and many stated they would be fine. Most didn't have a marketing budget, continue to pass out paper flyers, and hope "word of mouth" will help them continue to obtain revenue so they can stay open and re-gain traction in the public eye.

 I have offered many the opportunity to come and speak on our local internet platform,  PROLIFICK RADIO / www.prolifick.com  or to assist in creating annual fundraising events. Unfortunately, many were "chained" to their business and never made it to the station and no ideas were ever cultivated about re-introducing their brand to the customer base.

 I believe it IS a travesty and will be a huge loss for the city if many of these historical and "one of a kind" businesses are allowed to shut their doors permanently, but it is a sign of the times. We can't depend solely on local support especially with the internet and/or world wide web at our disposal. Many of The Epicenter's clients are from outside of the Allentown, PA area, Atlanta, GA, North Carolina, New York, Florida, etc. 

The days of the guaranteed success of the brick and mortar plan are over and, unfortunately, many are finding out too late that BUY LOCAL is a great slogan, but in the end, it may not be what the public actually does.