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Monday, October 27, 2014

TAKE IT TO THE LIMIT....






BUSINESS RULE# 118: "There must come a time in business when you have to stop "juggling" and start strategizing. Many make the mistake of thinking that being self-employed means you only work what you can handle, yet if you worked for any company / corporation, they would always attempt to push YOU to the limit. As an Entrepreneur you have to learn how to push YOURSELF to maximum capacity and it means that sometimes you have to deliberately "bite off more than you can chew." - Alfonso Todd III / The Epicenter Consulting LLC / www.epicenterus.com

Monday, October 6, 2014

OWNERSHIP




An Enterprise, like clothing, food, or any of your projects / creations, must be OWNED. It's not OK to just "have a business" because without true ownership there can be no life, growth, or legacy - building."

- Alfonso Todd III, The Epicenter Consulting LLC / www.epicenterus.com

Tuesday, September 30, 2014

What Are You Worth? By Jack Rudd Jr.

You don’t pay for anything with money, it doesn’t really exist. Money is only a tangible form of currency to represent the real form of payment. We pay for everything with “Hours of your life”. That’s right, think about it. When you pay your bills, aren’t you presenting paper money to pay that was given to you by a bank from an account in which your paycheck was deposited; a paycheck that was payment for hours that you worked? You don’t pay with money, you pay with your time; your minutes, your hours, your days.

 Most people now use their debit card to make purchases. As a result, no actual money changes hands, so you can translate everything into hours worked. If you make$15.oo an hour you can say that a bill of $150.00 from Comcast (that’s a more friendly number then people are used to, remember this is an example) will cost you 10 hours of work.

TIME, how important is it? Well there are whole departments much like Resource Planning or Workforce management whose sole purpose is to manage the time of a call centers, manufacturing, packaging or large workforce.  Mature companies understand that a small investment in these planners will reap huge rewards in time management and efficiency. We all know we have a limited number of days in our lives, we grow, we age and we only have a certain number of “work” days in our life.

How important is time to you? That is the question of this age. We often hear “I don’t get paid enough to do that.” however; there are people who work hard for next to nothing. If we use time to pay for everything in our lives and we translate that to money we look into “How much is your hour worth.” I would challenge: that is up to you. You have to do the math for yourself, I did some dirty math (quick math in my head using rounded and estimated numbers) and found that my hour is worth to me $29.82.

Where did I get that number? You ask, well I added my house, cost of repairs, cost of my hobbies, estimated cost of raising my children and so on for 20 years.  This is based on 40 hour week, this is my “needed” hour rate to do what I want in life. This being determined I had to ask myself: “Am I working as if I deserve $29.82 an hour?” That’s easy, no I am not. It’s something I am working on and soon I would like to say I put in that kind of day. So this is what I ask you, are you giving 100% of what you think you deserve out of life? Are you putting in enough to deserve what you make? Or do you want to be in a place that lets you live your dreams. I am not saying it’s easy and I am not saying everyone can do it, but are you trying? Are you putting forth the effort that even without the product you are working to earn what you want? If not you never will.

You can’t expect to find yourself in a position that pays you what you want to be paid to do all those things in life you want and need if you don’t act like it. Attitude and drive are missing today because people have forgotten the real value in money, it’s not about a piece of paper that you trade for the things you want, it’s about the hours of your life you gave to have that item. Is that thing you want but don’t need worth the hours you spent working for it? 

If you aren't making what you want to make are you working as if you deserve it now? My commitment to myself is to work for what like I deserve what I want to get paid. I challenge you to do the same. 

Jack Rudd Jr is a Resource Planning Professional with more than 10 years experience in contact centers.  He has a BS in Business Information Systems and resides in Maple Falls, Washington with his wife Christa and 4 children: Cara. Xander, Magnus and Dorian.  You can learn more about Jack by visiting his LinkedIn Profile.

Monday, September 29, 2014

BUSINESS 101: FACTS




BUSINESS 101: RULE 98 - When it comes to event coordination, you never get a second chance to make a first impression. I have evolved over the years as have my projects /clientele. and I have learned that it's mandatory to never assume ANYTHING about your crowd, location, or monetary intake / disbursement. Also, just because you promote on a local popular radio station, have a local well known person hosting the event, and have local popular bands, it still does not guarantee success. In 2014, people are more sophisticated / insightful when it comes to spending money and free time. Just because you CREATE it, does NOT mean they will necessarily come.....  

- Alfonso Todd III , The Epicenter Consulting LLC / www.epicenterus.com

Saturday, September 27, 2014

ATECH14 - The Allentown Technology Expo 2014






The Allentown Technology Expo 2014 or ATECH14 will take place December 6, 2014 from 12:00 PM - 6:00 PM at the Executive Education Academy Charter School at 555 Union Boulevard in Allentown, Pennsylvania.

ATECH14 will celebrate and promote the multitudes of technological businesses, large and small, that encompass the Lehigh Valley and beyond. They hope to expose the attendees, young and seasoned, to thought processes that may expand their boundaries and demonstrate that unlimited opportunities DO exist. 

There is a $10.00 entrance fee, but for a limited time only, if you register on our ATECH14 Event Brite page, you will obtain FREE admission: 

http://www.eventbrite.com/o/the-epicenter-wwwepicenteruscom-7497281155?s=29436147

It is being produced by the collaboration of The Epicenter Consulting, LLC. and the Executive Education Academy School which are proud to provide this entertaining yet educational showcase event.

ATECH14 promises not only to be an awesome experience but the organizers are dedicated to making this affair into an endeavor that will encourage area residents, merchants, and proprietors to get directly involved in quality, progressive, and positive events.


It will highlight local businesses, regional/national organizations, community groups, and more...


We are currently seeking organizations, groups, and vendors to participate in this grand experience! In addition, small/large businesses and community organizations are encouraged to come out, network, and meet the public.


Donations, volunteers, and contributors are always welcome and needed in order to make this event a success. If you would like to participate, become a sponsor, or obtain more information, contact:

Alfonso Todd, The Epicenter Consulting, LLC - 484-619-6541



If you are a vendor / sponsor and would like to apply to the ATECH14 please click here: www.atechexpo.com

The Lehigh Valley Community Health Expo 2014 - FALL EDITION








The Lehigh Valley Community Health Expo 

November 15, 2014 at the America on Wheels Museum

5 North Front Street in Allentown, PA 

Doors will be open from 
12:00 PM - 6:00 PM

This event is FREE to the public.

Highlighting: Health Care Organizations – Caregivers – 

Healthy Products – Preventative Health 

Featuring: Local, Regional, National, 

International Health/Wellness Businesses

Healthcare organizations, non-profits and community organizations will be on hand to educate, demonstrate, and facilitate. There will be featured panel discussions from area healthcare professionals.

A portion of the proceeds will benefit the Leukemia & Lymphoma Society.

Confirmed Vendors Include:

MJA HEALTHCARE
E-POWER / PPL ELECTRIC
DESTINATION WELLNESS
SOUTHEASTERN HOME HEALTH SERVICES
NORWEX
SABA
SCENTSY
THIRTY-ONE
IT WORKS

We are currently seeking organizations, health practitioners, and vendors to participate in these events. In addition, small/large businesses and community organizations are encouraged to come out, network, and meet the public.



For more information or sponsorship opportunities please contact:

Alfonso Todd @ 484.619.6541

Wednesday, September 24, 2014

DON'T SLEEP ON PROGRESS.....







"In 2014, it's imperative that we become INNOVATORS, TRAILBLAZERS, RISK TAKERS, ORGANIZERS, and all around LEADERS when it comes to Business and Life. Progress is not standing still for anyone... If you pause, for just a moment, to blink or catch your breath, you may end up like the infamous Rip Van Winkle...."

- Alfonso Todd III, The Epicenter Consulting LLC









Monday, July 21, 2014

Toss the Superwoman cape, ladies. You don’t need it. ~ by Gina Blevins

Originally printed in the November 2013 Edition of Evolution Magazine

Laundry, cleaning, grocery shopping, doctor and dentist appointments can be a full time job! Layer in birthday parties, extracurricular activities like dance, gymnastics and church and you officially have and you have taken on a side job too.  Being the mother of a nearly 2 ½ year old, high energy, very advanced toddler makes for a full life and never a dull moment.

Before there was Tallis and her wonderful father Alfonso, there was just me: Gina.  I was fully dedicated to my career.  As an operations and process improvement professional with more than a decade of experience managing complex customer interactions and providing high touch consumer affairs for multiple Fortune 500 companies, I already had a hectic and very full life.  No stranger to 12 -16 hour days on a regular basis, I built my life around my very successful career.

Then along came Tallis!  Everything changed for me at the age of 35. There was this wonderful, beautiful,
fully dependent baby girl, and those first 6 weeks were awesome!  100% dedicated to the care and loving of my unexpected blessing, I was on cloud 9! When Tallis was 7 weeks old, I picked up my briefcase and laptop and headed back into the office, something I had done day in and day out for more than 10 years, yet now something was different. For the first six months I struggled to reengage in my career.  Although fulfilling all of my responsibilities and performing equal to my colleagues, my heart was no longer in it.  I spent months soul-searching and asking myself “Why?” It seemed surreal to me; my career had always brought me so much joy, but now it was just a job, a 9-5, a pay check.

Realizing that I was experiencing a transition, I set out to alter my mindset and find a work-life balance that worked for me and my family. Partnering with Tallis’s father, President and Founder of Alfonso Todd & Associates and Prolifick Media, I threw every spare moment into his business.  My role is supporting event planning, coordination, and web design, overseeing the technical aspects of his complicated media business.  I do all of this while still managing a high-stress, highly visible career and a family life.  Working alongside Alfonso every night, partnering and delivering for our clients was uniquely empowering for me and rewarding for the business; Alfonso Todd & Associates and Prolifick Media were growing and requiring more and more attention. Having spent my entire career working with Fortune 500 companies, catering to and delivering for the small business owner was rewarding in a way that I never had imagined.  Over time, my creative juices, my fire and passion for my career re-ignited and before I even realized it my career was on fire again.

This created another transition; now finding myself with two full-time jobs, a rambunctious 2 year old and a home life to manage, I was at a crossroads.  Something had to change, change being the key word because I was determined to not sacrifice the quality and quantity of work I supplied.  In this transition I realized something that became imperative to my ongoing success: I was not ever going to be, nor am I required to be Superwoman.  It is okay to ask for help, set expectations and still deliver quality product on time. 

Newly empowered to fail at being Superwoman, I became a better communicator.  It’s okay to shift priorities. It’s okay to rely on your partner or spouse, colleagues and friends.  There are days that your child can’t be your number one priority in the traditional sense of the phrase and that is OKAY.  That’s what your partner/spouse and family is for.  It’s okay to let your child be his/her father’s number one priority for a day while you manage through a crisis at work. This was the toughest transition of all for me: communicating with Alfonso, my colleagues and peers at work; being able to set expectations and boundaries that differentiated my personal and professional lives.  Success in doing this ultimately relied on the following key elements:

·         Setting expectations that you are walking out the door at 5pm regardless of what’s happening on set days per week. 
o   Alfonso and I keep a schedule of Monday and Wednesday he picks up Tallis and on Tuesday and Thursday I pick up Tallis with alternating Fridays.  Both Alfonso and I do have the flexibility in our schedules to rely on each other if that has to change.  However, generally speaking everyone knows I am walking out at 5pm on Tuesday and Thursday and can be reached via mobile phone after that.
·         Making yourself available fully after hours is imperative.  
o   If you have to walk out the door at a set time, you don’t have the luxury of drawing a hard line of “don’t call after 6PM.”  I make myself available all hours and on weekends. (I have been known to schedule meetings on a weekend myself).  I have found that generally peers, colleagues, subordinates and even superiors are respectful of my time unless something is truly urgent.
·         Managing your value quotient.
o   Having learned that you are only as good as your last success, I end each day evaluating the value I have brought to my organization and preparing to create additional value the next day. Having for years been caught up in “tasks” which are a necessary evil, I have transitioned to daily management of my value quotient to the organizations I support, including my family.

Managing 2 careers, a family, relationships and life in general can be a daunting task; each day priorities
shift.  Each new challenge creates energy and passion for what I do.  You can find your work-life balance too: start with handing in your Superwoman cape;, you don’t need it.  What you do need are boundaries, flexibility and a daily value quotient evaluation.


Gina is a results-oriented business professional with over 14 years in the marketing, customer service, consumer affairs, sales and pharmaceutical industries working with Fortune 100 and 500 companies. Learn more about her on LinkedIn http://www.linkedin.com/in/ginablevins/ and visit www.epicenterus.com

Tuesday, July 1, 2014

The REALITIES of BUSINESS.... by Alfonso Todd








Everyday The Epicenter is contacted by people with new business ideas/events who desire to utilize our marketing/promotional services and few are from Allentown, PA (our base of operations) originally. Many are coming with this creative mindset due to the "gold rush" or "renaissance" momentum that "A-town" has been exuding for the past year or so. Now, in all honesty, these are not the desired corporate or Fortune 500 business  the "powers that be" are hoping to attract when it comes to our fair city; these individuals/groups are entrepreneurs with vision, upstarts, and limited budgets, which in my opinion, are just as valuable. (Those world-wide conglomerates have to start from somewhere). 

The downside is that many pre-existing businesses that have weathered the storm of Allentown's depression are feeling the squeeze due to needed upgrades, local politics, or just lack of relevancy. 

 I have spoken to numerous surrounding business  owners about  the promotion of their establishments for a while and many stated they would be fine. Most didn't have a marketing budget, continue to pass out paper flyers, and hope "word of mouth" will help them continue to obtain revenue so they can stay open and re-gain traction in the public eye.

 I have offered many the opportunity to come and speak on our local internet platform,  PROLIFICK RADIO / www.prolifick.com  or to assist in creating annual fundraising events. Unfortunately, many were "chained" to their business and never made it to the station and no ideas were ever cultivated about re-introducing their brand to the customer base.

 I believe it IS a travesty and will be a huge loss for the city if many of these historical and "one of a kind" businesses are allowed to shut their doors permanently, but it is a sign of the times. We can't depend solely on local support especially with the internet and/or world wide web at our disposal. Many of The Epicenter's clients are from outside of the Allentown, PA area, Atlanta, GA, North Carolina, New York, Florida, etc. 

The days of the guaranteed success of the brick and mortar plan are over and, unfortunately, many are finding out too late that BUY LOCAL is a great slogan, but in the end, it may not be what the public actually does.

Wednesday, June 18, 2014

I am a Leader! Where are we going again?

The topic of leadership is discussed broadly and frequently.  Some will argue that it's natural, either you have it or don't.  Some will argue that it is a skill that can be honed and developed in time.  Some will even argue that "Leadership" as the definition is widely accepted doesn't even exist - that it's a mythical idea.

What is a leader? This meme outlines the differences between a "Boss" and a "Leader"


It looks reasonable, right?  We can all identify with people in our careers who have been "Bosses" vs. "Leaders".  I don't disagree with these distinctions; I would challenge that the attributes outlined here of a leader can be detrimental to our success in business if we aren't careful.

My mentor once said to me "It doesn't matter how good a leader you might be, thousands can follow you; but if you lead them off a cliff, you've all failed."  This has stuck with me throughout my career but only recently has it really sunk in.  I have been fortunate to always be surrounded by a great team.  "Leading" is easy when your team is aligned and everyone gets it.  The challenge comes in to play when business needs or dynamics change and now someone doesn't get it anymore... as a "Leader" you have developed a partnership relationship with this person and very easily you can make decisions that are emotional vs. logical and not even realize it. 

Making sound business decisions in which you remove emotion will on occasion make you the "Boss". If you work for someone else, you are in the role because they trust that you are capable of making the best business decisions for their business.  The team of people that you lead is also depending on you to make those business decisions so that you don't lead them off the cliff as my mentor described.  We already know this theoretically as leaders/managers sometimes refer to the phrase "That's why we get paid the big bucks".  Making the tough decisions is part of our job and it is part of being a leader.  Removing emotion from decision making processes is more difficult that it seems.  A good way to process emotions through a business decision making process is:

- Start with facts.
- End with facts.
- In between the start and the end you can insert your thoughts/opinions and even feelings.

In my experience this enables me to align myself with the business needs, allow myself to contemplate the emotions and human impact but bring it all back to the facts and inevitably the business need.

Gina is a results-oriented business professional with over 14 years in the marketing, customer service, consumer affairs, sales and pharmaceutical industries working with Fortune 100 and 500 companies. Learn more about her on LinkedIn http://www.linkedin.com/in/ginablevins/ and visit www.epicenterus.com

Friday, June 13, 2014

Branding - It's all about the graphic design, right? By: Gina Blevins, Partner @ The Epicenter Consulting LLC

There are a lot of different notorious brands out there specifically in the consumer package goods industries... Coca-Cola, Lysol, Vlasic, Duncan Hines - all brands we know and most likely trust.  Some of us are even incredibly brand loyal, refusing to purchase any other disinfectant or pickle if it doesn't have the brand that we know, love and trust.

Small businesses with small marketing budgets have a dilemma in this arena. We all want our brands "out there", we all want our brands recognized and related to by our audience of customers, potential customers and let's face it even our competition!   Developing a brand is more than a fantastic graphic.  Is the graphic important? YES!  Absolutely, it's very important, having a logo that catches the eye and creates interest for it's audience is imperative.  The BEST logo's however will not make your business successful.

Case in point: 

Zune - GREAT logo - catchy, simple and in fact was a great product - but despite it's outstanding logo and millions of marketing dollars, the product failed. The reasons Zune failed can be argued all day but the reality is that a great graphic won't pay the bills. 

Here is a great example of why a GREAT logo is imperative... the idea behind this is fantastic - however I a pretty confident it doesn't do what the designer intended...Okay - that was funny - but the point remains the same... a great logo is imperative to your brand.  
Your brand however is more than your logo.  Your brand is about the feelings, emotions and physical reactions that your audience has when presented with your brand.  I will provide an example that is near and dear to me, I grew up just north of Baltimore, Maryland.  A very popular cookie there are "Bergers", to this VERY day, when I visit down there, I will occasionally see them in a convenience store and I have a very emotional reaction.  I emote excitement, joy, desire... I can rarely pass them up when I see them.


They look delicious don't they? The Bergers story can be found here.  But the short version is that this started as a small family owned operation in Baltimore, still to this day they are only available in the Baltimore/Washington area yet in 2012 had annual sales of 2.5 Million! How is that possible you might wonder and you may also wonder what are the possibilities if they were to expand?  I don't know the answer to that but tend to believe that in their case, regional is where it's at... because their brand won't incite the same emotional reaction in Virginia Beach as it does in Baltimore. 

As a small business with small marketing dollars - how do you create a brand that drives an emotional reaction? You are your brand... the Bergers brand was about George and Henry Berger... it was about their bakery, their recipe and the experience of putting one of these delicious (yet horrifically fattening) cookies in your mouth and enjoying every single moment.

Your logo, your collateral will tell people about your brand but YOU as the individual have to build your brand, your personality, your business acumen, your networking, your professionalism, your charisma and maybe even your bad jokes... you become your brand and your brand becomes you.  When that happens your brand takes on a personality and a life of its own creating an emotional experience for the audience.

What have you done to create an emotional experience for your audience today?  If you would like to learn more, please contact us at The Epicenter.

Gina is a results-oriented business professional with over 14 years in the marketing, customer service, consumer affairs, sales and pharmaceutical industries working with Fortune 100 and 500 companies. Learn more about her on LinkedIn http://www.linkedin.com/in/ginablevins/ and visit www.epicenterus.com


Tuesday, June 3, 2014

Small Business Marketing – Let’s get our priorities straight! By: Gina Blevins, Partner @ The Epicenter Consulting LLC


Marketing for small businesses comes with many challenges not the least of which is that marketing for a small business typically means you are working with a small budget.  

A key mistake that I have seen small businesses and entrepreneurs make over the years is to not invest in marketing processes or cutting marketing budgets when finances get tight.   This is where as a small business owner you have to begin to think strategically. Marketing your business drives customers/clients and inevitably revenue.  If your business is short on cash, the last thing you want to do is try to save money by reducing your marketing budgets!  Reduction in marketing will ultimately result in a loss of revenue and create the vicious cycle of barely making ends meet in your business.

  •  Develop fierce focus on marketing strategies.
  •  Deploy low cost/high volume marketing activities.
  •  Secure your brand! If you don’t have a brand – GET ONE!
  • Invest in web presence – it’s where your customers live.


Gina is a results-oriented business professional with over 14 years in the marketing, customer service, consumer affairs, sales and pharmaceutical industries working with Fortune 100 and 500 companies. Learn more about her on LinkedIn http://www.linkedin.com/in/ginablevins/ and visit www.epicenterus.com.