BUSINESS 101: RULE 98 - When it comes to event coordination, you never get a second chance to make a first impression. I have evolved over the years as have my projects /clientele. and I have learned that it's mandatory to never assume ANYTHING about your crowd, location, or monetary intake / disbursement. Also, just because you promote on a local popular radio station, have a local well known person hosting the event, and have local popular bands, it still does not guarantee success. In 2014, people are more sophisticated / insightful when it comes to spending money and free time. Just because you CREATE it, does NOT mean they will necessarily come.....
- Alfonso Todd III , The Epicenter Consulting LLC / www.epicenterus.com
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